Copywriting is not copyrighting as the words may be pronounced more or less the same. This is about the art of crafting persuasive and compelling words to influence a target audience. Therefore, a copywriting will deliver text work to boost sales, drive website traffic and build brand awareness. Getting copywriting services can help you achieve your business goals.
This is a skill you can develop through practice. There are also a number of free lessons, courses and tutorials on how this can be done. With the help of Artificial Intelligence, delivering an excellent copywriting services has become easier. I made a quick search on Coursera.org and found one free course that one can take to learn about copywriting, ‘AI Enhanced Content Creation: Elevate Copywriting with Humata’. There are a number of other courses on Coursera that teach on copywriting.
Once skilled on the trade, you can offer the following services:
From crafting headlines that grab attention to writing emails that convert, we’ve got you covered.
Our team of experienced copywriters offers a wide range of services, including:
- Website copy-writing: Helping people and companies create websites that engage target audiences and drive conversions.
- Sales page copywriting: Craft persuasive sales copy that highlights the benefits of product or service and compels the audience to take action.
- Email copywriting: The aim should be to nurture leads and promote product and services. Well-crafted emails should be opened, read, and acted upon.
- Social media copywriting: With our help, you’ll be able to create social media posts that drive engagement, build brand awareness, and drive traffic to your website.
You should first understand that every business is unique, which is why you should take the time to get to know your clients and their target audiences. This should work for start-ups looking to establish their brand or established businesses looking to take their marketing to the next level.
Once you have chosen copywriting for freelancing services, you then can follow the model I have documented on the e-book ‘Foundation for the African Online Freelancer’. You are welcome to have a look at it.
