It is not a secret that the freelancing competition is fierce yet it still possible to lay ones hands on some good paying jobs. As a new starter and a loner in this space, you need to keep doing what works for you and that which others that are on this space say works for them. I also have not done all that there is to do to access and sustain my freelancing business yet I have six points to share that will help you (and me) remain in the game.
There are numerous online platforms that allow freelancers to offer their services to clients around the world. Some popular ones include Upwork, Freelancer, Fiverr, and Guru. If you take a close look at participants in these platforms, their performance vary in a way that sets winners apart from nonstarters. First mover advantage cannot be ruled out as a strength, yet the following will ensure that you sustain your business in these platforms and beyond.
Once you join a freelancing platform, create a simple, clear and professional profile that highlights your skills and experience. Clients will use this information to determine whether you’re a good fit for their project. I cannot over emphasize the need to be truthful about your skills, abilities and experience.
- Choose a niche and the customer level to work with: No matter how good you are in multiple niches, your effectiveness can be maximized if you focus on a few of those things you really like. Having said that, customers in each niche vary in levels based on their location, affording capabilities, etc. You must chose and serve a sect that meets your available resources and pricing.
- Build a portfolio: When you’re starting out, it’s important to have a few examples of your work ready to showcase your abilities. If you haven’t delivered any services yet, create samples. This could be a portfolio of writing samples, graphic design work, or programming projects.
- Market yourself: Don’t wait for clients to find you; actively market yourself to potential clients. Network with other freelancers, join social media groups related to your field, and reach out to businesses that may be in need of your services. You may also consider starting a blog where you will express yourself with no reservation.
- Charge fair rates: While it may be tempting to undercut your pricing to attract clients, it’s important to charge fair rates for your work. This will keep you out of a burnout and help you build a sustainable freelancing business in the long run.
- Deliver quality work: Whether you’re writing articles, designing websites, or providing administrative support, make sure you deliver high-quality work that meets, if possible exceed, the client’s expectations. Word of mouth is a powerful marketing tool in the freelancing world, and satisfied clients will likely refer others to your services.
When you set out as a freelancer, have a long term view of your career because things online happen slowly. It may take a really long time before you start to see a movement in your business and when you do, it might not be as fast as you would like it in the beginning but as you keep working on it, thing are likely to start rolling faster.
Keep coming back for more and check out my YouTube channel for timely updates on how you can grow your business as a freelancer, particularly from Africa.
